Future-proof and dynamic cloud solution with Microsoft Dynamics Business Central
In 2023, Softronic was commissioned to implement the cloud-based business system Microsoft Dynamics Business Central. The aim of the assignment was to deliver a future-proof and dynamic cloud solution that will contribute to rationality, quality and better control and follow-up for the business.
HOJ has a long history and was founded in 1978 by the entrepreneur Jan Olof Forsberg under the name J.O. Forsbergs Reservdelar (Jofrab). The business idea was wholesale sales of spare parts in Bicycle, Moped and Forest & Garden to specialized dealers in Tranås and the surrounding area.
In recent years, the company has undergone a comprehensive transformation. In connection with the name change to HOJ TWS, the visual identity was updated -including logo, colors, and messaging -to visually highlight the company’s ongoing modernization.
HOJ TWS has invested in the latest technology and replaced all its IT systems, from business and warehouse systems to PIM and web platforms.
Since 2024, the company is owned by the investment company M Refine Group and the company’s official name is HOJ TWS AB with the ambition to continue developing the business.
Implementation Microsoft Dynamics Business Central
In 2023, Softronic were commissioned to implement the cloud-based business system Microsoft Dynamics Business Central.
The aim of the assignment was to deliver a future-proof and dynamic cloud solution that will contribute to rationality, quality and better control and follow-up for the business.
A central component of the implementation has also been the integration with the warehouse system Ongoing WMS and to integrate with the organization’s webshops based on Gung.
Supplier invoice management was digitized with the fully integrated ExFlow solution.
Softronic continues to develop and manage the business system for HOJ TWS AB.
“The collaboration with Softronic has worked very well. Through careful planning and efficient implementation, we have managed to create a well-functioning system together. The consultants’ expertise and commitment have been crucial to achieving our goals, and we are very pleased with the result. We look forward to continuing this positive collaboration to further develop and improve our processes. Thank you for an excellent job.”
Andreas Rosell CEO
